Regalo Health Unveils New Brand Identity and Unified Corporate Presence
FOR IMMEDIATE RELEASE
Regalo Health Unveils New Brand Identity and Unified Corporate Presence
Phoenix, Arizona – September 5, 2024 – Regalo Health is excited to announce a pivotal transformation in our corporate identity, effective immediately. As we continue to lead the industry with our innovative patient services solutions, we are rebranding to unify our various service lines under a single, cohesive name. The new parent company name, Regalo Health, will now represent Regalo Rx, AlphaScrip, Nexus, and Transition Pharmacy Services.
This strategic rebranding reflects our commitment to aligning our brand with the evolving needs of the healthcare market and our mission to deliver exceptional service. Our new tagline, “Regalo Health: Where Compassion Meets Access to Medicine,” perfectly encapsulates our dedication to integrating empathy with cutting-edge healthcare solutions.
The brand positioning statement for Regalo Health emphasizes our core values: “We excel in a solution-based approach personalized for patient access and affordability, driven by our deep understanding of the value of medicine to every person.” This statement highlights our focus on delivering tailored solutions that enhance patient access to essential medications.
In line with our refreshed identity, our elevator pitch is as follows: “Regalo Health delivers compassionate solutions at the intersection of medicine and empathy. Our personalized approach integrates modern technology with a deep understanding of patient needs, ensuring affordable access to vital medicines. We are committed to optimizing health outcomes through innovative strategies that prioritize patient well-being and market access.
Regalo Health continues to lead the way in providing affordable access to essential medicines through our patient assistance programs, innovative pharmacy services, and cutting-edge pharmacy-based marketing solutions. Headquartered in Phoenix, Arizona, with additional operations in Trevose, Pennsylvania, and Overland Park, Kansas, we are dedicated to enhancing healthcare delivery by combining empathy with advanced technology to improve patient outcomes and accessibility.
We believe this rebranding will strengthen our ability to serve our partners and patients better, and we are enthusiastic about the opportunities it will bring. Thank you for your continued support as we embark on this exciting new chapter with Regalo Health.
For more information, please visit our website or contact us directly.
Sincerely,
Bill Kennedy
Chief Executive Officer
Regalo Health